Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.
Besides targeting a specific audience according to location, billboard ads are also being on 24 hours a day. Compare the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper ad. These advertisements have a useful life of 30 seconds at most. In addition to this great advantage is the fact that billboard advertising is very affordable.
1. Paint Berger: Natural colors. Advertising Agency: JWT Mumbai, India
2. Advertising series “Law & Order” on TV3. Advertising Agency: Colenso BBDO, Auckland, New Zealand
3. The Economist
Advertising Agency: Abbott Mead Vickers BBDO, UK
4. Crumpled billboard calls to keep their distance. Agency Amélie Company
5. Calvin Klein Underwear
Advertising School: Chosun University, Gwangju, South Korea
6. Penline – very sticky tape. Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia
7. Channel Science World – Diamonds are not uncommon. Advertising Agency: Rethink, Canada
Advertising Agency: Rethink, Canada
8. CNN: A look at the stories from all over the inside story. Advertising Agency: DDB & CO., Istanbul, Turkey
9. Calgary International Film Festival
Only the best films make it. (Advertising Agency: WAX, Calgary AB, Canada)
10. BIC Shavers
11. Advertising film “The Day After Tomorrow.” Advertising Agency: Contract, Mumbai, India
12. Max Factor
When the rain – ink starts to run off.
13. Mountaineering Boots Woodland
14. Razors Martor Solingen: Extremely sharp
15. Restaurant Oldtimer: Tunnel. Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
16. Advertising Resort Mammoth: Play in the big one. Advertising Agency: David & Goliath
17. Milk Anando – Power of supermen. Advertising Agency: McCANN ERICKSON, Mumbai, India
18. Billboard with blood. Do not drive in the rain.
When the rain is – there are red streaks in a child as a call to slow down. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)
19. Trimmer Panasonic (razor to remove hair from the nose)
The agency Saatchi & Saatchi Indonesia beat the real creative power line in the outdoor advertising trimmer for nose.
20. Donatos Pizza: Billboard with smoke. Advertising Agency: Engauge, Columbus, USA
21. Kill Bill 2
22. Advertising organizer. Everything on the shelves.
23. Avera Health: The smoking billboard (advertising agency: BVK, USA)
24. Joint advertising and Nationwide Insurance Company of paints Coop’s Paints.Reklamnoe Agency: TM Advertising, USA, Dallas
25. Hair Dye Koleston: Color varies
Advertising Agency: Leo Burnett, Beirut, Libanon.
Advertising Agency: Leo Burnett, Beirut, Libanon.
26. Zhangbei Fitness. Advertising Agency: Guangdong Advertising, Beijing, China
27. Coca-Cola
Refresh on Coca-Cola side of life. (Advertising Agency: MacLaren McCann, Toronto, Canada)
28. Fitness Center Powerhouse. Advertising School: Savannah College of Art & Design, Savannah, USA
29. Playboy: Guys, pray for rain!
“Guys, pray for rain.” (Advertising Agency: Unknown)
30. Advertising healthy lifestyles: Billboard for basketball. Advertising Agency: TBWA Vancouver, Canada
31. Fasten!.
32. Mixers Siemens
33. Fitness Center Silberman’s
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